Welcome to The Matriarchive – a sacred (read: irreverent) space where truth is documented, satire is weaponized, and bad-faith arguments are drop-kicked into oblivion. This is not a safe space for fragile egos, false equivalencies, or toxic nostalgia. It’s an archive of what they hoped we’d forget: the receipts, the resistance, and the rants that refuse to age gracefully. Founded by Ella Vate, Emily Adams and Nadine Berry, we provide tools for women to lead and expose the absurd.

Our tools: humor, data, middle fingers, lived experience and the occasional cauldron.

Ella Vate

Ella Vate is the barefoot, bullshit-free business leader of The Matriarchive. At 60, she’s got 4 decades of corporate leadership experience in her pocket, receipts in her tote bag, and zero patience for patriarchal gaslighting. A reformed flower child turned flamethrower, Ella’s spiritual alignment is somewhere between Namaste and Try me. She doesn’t just speak truth to power…she executes ideas flawlessly, delegates beautifully, and delivers a shot to the ego with surgical snark. From calling out performative allyship to dismantling corporate feminism with the precision of a red pen, Ella Vate is here to escalate the conversation, dismantle the nonsense, and fact-check the culture, one incisive footnote at a time. She built The Matriarchive to ensure that no oppressive system dies of natural causes.

Before The Matriarchive, Ella Vate spent four decades embedded in the beast. As a senior strategist in corporate marketing, she was the lone woman at the mahogany table long before DEI was a checkbox. She launched global campaigns, tripled brand equity for multinationals, and negotiated seven-figure contracts – usually while being mistaken for someone’s assistant.

Her degrees in psychology and economics were earned on her own dime, in her own time… between budget meetings, parent-teacher conferences, and refereeing three high-energy boys and one fiercely observant daughter. She’s been married to the same man for over 35 years, a good partner who took a while (okay, decades) to unlearn the script he inherited.

Ella didn’t become a feminist in theory, she reverse-engineered the patriarchy from the inside. She studied it in boardrooms, playgrounds, hiring committees, family dinners, and brand focus groups. She saw how inequality hides behind etiquette, how misogyny wears a tie, and how emotional labor was always a line item – just never on the paycheck.

The Turning Point

In her late 50s, with her kids grown and her corporate career behind her, Ella looked at the pile of journals, flagged articles, and workplace war stories she’d been collecting and realized: this wasn’t a private archive. This was a blueprint.

She launched The Matriarchive not as a rant, but as a record. A living, satirical archive of all the microaggressions, double standards, gaslights, and quiet victories that got her here. With her re-imagined cast of characters like Anita Mann and Carrie Water – the walking parodies of internalized misogyny, she set out to document the absurdity, elevate the truth, and mentor the next generation of women who refuse to apologize for their intelligence. Now at 60, Ella Vate isn’t asking for a seat at the table. She’s repurposing the wood.

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